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The brief

Fwd: Last Scoop Weekend. Feature pumpkin pie custard and take-home quarts. Do NOT feature the turtle sundae. Buy 2 quarts, get a pint...

Driftless Custard Co's voiceWritten and checked
EmailOne more weekend at the windowThe porch lights at all four stands stay on through Sunday, November 1.Passes every check
SMS

Driftless Custard Co: pumpkin pie custard is back. We're open through Nov 1. Buy 2 quarts and a pint's on us, Oct 30 to Nov 1, while quarts last.

Passes every check
A brief for Driftless Custard Co's Last Scoop Weekend goes into the brand's voice and comes out as an email and an SMS, each passing every check.
The brief

Last Scoop Weekend, October 30 to November 1. Feature pumpkin pie custard and take-home quarts. Do NOT feature the turtle sundae. Offer: buy two quarts, get a pint free, only while quarts last.

Driftless Custard Co's voice
SMS

Driftless Custard Co: pumpkin pie custard is back. We're open through Nov 1. Buy 2 quarts and a pint's on us, Oct 30 to Nov 1, while quarts last.

  • Dates, offer and limit match the brief
  • No turtle sundae
EmailOne more weekend at the windowThe porch lights at all four stands stay on through Sunday, November 1.
A brief for Driftless Custard Co's Last Scoop Weekend goes into the brand's voice. The dates, product, offer and limit it names carry into the SMS and the email, and the product it says to leave out stays out.
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Make a campaign in about a minute

Pick one of Driftless Custard Co's campaigns, choose the assets you need, and press Make the campaign.

  1. Brand setup (done)Done once, in about three minutes
  2. Add the campaign detailsPaste a brief or an email, messy is fine
  3. Your assets, written and checkedIn about a minute, in your voice
  4. Do your 20%Edit by hand, or ask for a rewrite
  5. Take it with youCopy any asset, or export them all
Driftless Custard CoSample brand · Frozen custard
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Campaign details, pasted as they came in
Forwarded from Dana Lund, stand operations lead. Subject: Last Scoop Weekend. All four stands close for the winter after Sunday, November 1, and I need the full campaign around Last Scoop Weekend, October 30 to November 1. Feature pumpkin pie custard (back for the last two weeks) and take-home quarts for the freezer. Do NOT feature the turtle sundae anywhere. We're out of pecans until spring. Offer: buy two quarts, get a pint free, October 30 through November 1, at all four stands. Not with other offers, and only while quarts last. If we say the offer, we say the conditions. Audience: the regulars who came every week all summer, and second, families planning one last stop before winter. One more thing from Marta: no countdown pressure and no last-chance language. We had that problem last year.
Choose the assets

This replays pieces from a campaign BrandTeam AI already made for this sample brand, so nothing is generated here.

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What makes it different

A voice that learns from every campaign

On day one, the voice comes from your website, brand book and past campaigns. After that, your edits and ratings teach it: an edit of yours that passes every check becomes an example it learns from, and so does a draft you rate Good or Great. Each campaign starts closer to how you'd write it.

See how it works
  1. Day one25examples
    • Brand book
    • 24 past campaigns
  2. After 10 campaigns107examples
    • 18 of your edits
    • 64 drafts rated Good or Great
  3. After 30 campaigns267examples
    • 52 of your edits
    • 190 drafts rated Good or Great
Sample numbers for Driftless Custard Co. Every brand keeps its own voice.